Hello friends,
So here we are, in the first edition of the NotodoPubliFest.com, about to tell you the rules of the game. Please don't be lazy and pay attention while reading these rules to avoid mix-ups later on. The sooner you begin, the sooner you can start to work.
What is this, anyway?
- This is a Do-It-Yourself Advertising Festival, where certain brands give you the chance to create spots in accordance with their briefings. These brands are Amena, FontVella Go!, Ford, EL PAÍS, Iberdrola, J&B and Mahou, and their briefings are available in each brand's Projection Room.
Furthermore, this is a real festival. We are playing at making ads but using real ammunition. What does that mean? It means your spot will pass a filter that guarantees all pieces comply with one basic rule:
. They must enhance and empower the brand image.
In other words, the spot should be understood as advertising for the brand, or something very similar, and not something strange, indefinable or damaging to the brand.
Finally, Notodo will decide which spots comply with our requirements and which don't. In other words, we've got it all under control..
So how does this work?
- We were all born equals and this is a festival for natural, not legal, persons.
- Anyone from anywhere can participate with as many spots as he/she deems appropriate, but not companies. Pieces by one single author, group pieces or pieces presented under a pseudonym will be admitted, but under no circumstances will the Festival recognise authorship by a commercial entity. People yes, companies no!
What happens if you work for an agency and you and some workmates want to submit a spot? There's a solution for everything. You and/or your group can sign up under a pseudonym and you're all set to go.
- The spots can be part of a series, but each one must stand on its own. Remember, your spot could well become the year's viral phenomenon, but if it cannot be understood on its own merits, it obviously doesn't have a chance. In principle, this is a festival for spots, not campaigns.
- To participate you have to fill out the form found in our website (www.notodopublifest.com), which asks you to give us the following information:
* full name
* nationality
* e-mail
* contact telephone number
* the name of your spot's file (or files). Now please pay attention: you must send us a version of your spot with a maximum length of 60 seconds. Furthermore, and optionally, you can submit another short version of your spot (it cannot last more than 20 seconds) to be used for sending by mobile phone. We encourage you to do this, since it's a fantastic way to further disseminate your spot. Obviously, we don't have to remind you that if the original version is under 20 seconds, you only have to send one version. In any case, and may we insist, the shorter version will always be optional.
You can present these spots in any of the formats accepted for the contest: .mov, .mpeg, .avi, .wmv, .asf. Logically, in addition to including your name on the form, you must send the following information by e-mail to: info@notodopublifest.com.
* title of your spot
* the brand for which you are submitting the spot
* length in seconds (maximum 60 seconds for one version and maximum 20 seconds for the other)
* size in Mb (maximum 1.5 Mb, or 1,572,864 bytes)
* two spot screens (we specify size and format below)
- You have to fill out in all the fields in the form. If not, it will not be accepted. Don't forget to check that you have completed each and every field before sending it.
What should the spot be like?
It should be good, very good, and also:
- Your piece should be original and unpublished; if not, forget it.
- The spot can be anything you like, as long as it reinforces the brand image. We also assume that it will follow the briefing as much as possible.
- Don't forget that the more accessible the plug-ins you apply, the easier it will be for us to see your spot. Let's face it. If you become too "galactic", you'll run the risk of people not being able to see your spot.
- You have to add the two screens or curtains to your spot that are available in www.notodo.com/publifest/pantalla/index.htm They both have to be placed at the beginning of the spot. First comes the screen showing the NotodoPubliFest logo and next that showing the brand you have chosen. Please pay attention again: the maximum size of your spot must be 1.5 Mb (or 1,572,864 bytes) including both screens.
- You also have to send us stills from the spot measuring 120x90 pixels and not exceeding 40 kb and 68x45 pixels with a maximum of 10 kb. They can be in gif, jpg or swf format.
Submission Period
You can send your spots from 24 February until 12.00 midnight on 15 April 2004. So get going right away. We're already waiting for them
The Selection
Notodo.com, organiser of the Festival, has created a Selection Committee in charge of viewing spots as they arrive to decide whether or not they can enter the contest.
Next, the spots selected will be placed in each brand's Projection Room. We'll let you know if your spot is not selected.
According to the total number of spots competing, the organisation may decide to send the jury a selection of spots for the voting process.
Our Distinguished Jury
The most interesting part of all this is that if your spot is selected, it will be seen by a jury that includes:
- Carlos Anuncibay: Creative Director of Saatchi & Saatchi in Spain.
- Carlos Bayala: Executive Creative Director of Wieden+Kennedy Amsterdam.
- Andreu Buenafuente: Director of the El Terrat television production company.
- Javier Mariscal: An artist impossible to classify. He has done it all, from graphic design to painting.
- Javier Cansado: Comedian and half of the Faemino and Cansado duo.
las dos mitades del dúo Faemino y Cansado.
- Isabel Coixet: Ad and Cinema Director
- Lucía Etxebarría: Writer
- Espido Freire: Writer
- Elvira Lindo: Writer
The Longed-for Prizes
Hold on. Here comes the good stuff. €55,500 in prizes and €18,000 for the top winner. Just look at these great prizes:
·Jury Grand Prize for the Best Spot: €15,000.
·Six Jury Prize for the Best Spot per Brand: €6,000 each (Jury Grand Prize excluded).
·Audience Prize for the Best Spot: €3,000.
·The "It's Not My Fault. Making ads isn't all that easy" Prize: €1,500.
Visitors to NotodoPubliFest.com will vote on our website or by mobile phone or Digital+ and will award the Audience Prize (start telling your relatives and friends to vote for your spot) as well as the "It's Not My Fault. Making ads isn't all that easy" Prize for the spot showing the least inhibition, good taste and/or fear of ridicule. The winner of this prize can reject it in favour of the first runner-up and so on successively.
Furthermore, you can win an extra prize of €9,000 if a brand decides twinning idea. So if the stars are on your side and you show an enormouyou can win up to €27,000! Doesn't that make your legs start shaking?
The Legal Aspect
Friend, you are the only one responsible for your spot and everything in it, so if later on a composer calls you to claim a lot of money for author's rights, you're going to have to face him/her on your own. Notodo, Sogecable, and the participating brands for which the spots submitted are designed decline any legal responsibility for your spot or its content.
Each participant commits him/herself to refrain from submitting any audiovisual material (music, images, characters, etc.) for which he/she has no duly accredited usage rights, and his/her participation in this Festival presupposes the author's certification that this is so.
By taking part in the Festival you assign us the rights to your spot from the moment you submit it until one year after the award ceremony. We do this in order to be able to reproduce, distribute and pass the spot on to the thousands of media representatives who will surely ask us for it. In other words, we do this in order to give your spot and our Festival the best possible dissemination. Even after that date, we would like to continue exhibiting your spot on the NotodoPubliFest. If you don't want us to do so, just let us know. We'll take it off our site and that's that. But, if you win a prize, you assign us these rights indefinitely so that we can boast about the winning spots in future editions and show off the quality of our Festival.
Using more serious words than our own to say the same thing, this is what we mean: “By participating in the Festival, the author/s assign/s the rights to public communication, reproduction, commercialisation, distribution and modification to NotodoPubliFest.com and Notodo.com for their exclusive use of the work by any international dissemination or distribution modality and authorise/s them to assign such rights to third parties until 24 February 2005. These rights shall be tacitly extended until the author/s communicate/s to the Festival in an irrefutable fashion his/her/their wish to terminate the validity of the clause assigning such rights. The participant also agrees to assignment of such rights to Sogecable and to the sponsors of the edition until the same date. Those participants who win a prize assign the aforementioned rights to their work indefinitely to NotodoPubliFest.com and Notodo.com“. Asusta, ¿verdad? Pues no te asustes. Ya sabes que lo pedimos únicamente con fines promocionales del festival, y conoces por NotodoFilmFest lo exquisitos que somos con las piezas participantes.Frightening, isn't it? Well don't get upset. You know we only ask this to promote the Festival, and you know from NotodoFilmFest how much care we take with participating works.
Brands are not the owners of the spots presented or of the ideas supporting them, although they may use their right to purchase winning spots for € 9,000.
A Few More Things
You should have a high resolution copy of your spot ready, because if we are asked to provide one to be shown on TV programmes (the Advertising Marathon on Canal + or in other media), or if your spot is nominated, you'll have to send it to us for possible screening on TV or at the Award Ceremony and other Festival events. Write down the address where you should send this copy if necessary:
Notodo.com
(NotodoPubliFest.com)
C/ Alameda, 9
28014 Madrid
Spain
And finally…
You already know that, as in all contests, by participating you agree to abide by the rules. And in this case it also means that you have been good and have told us the truth about your spot: that it is yours; that you have not presented it in any other advertising contest; and that you have never sold it to an agency.The Organising Committee, which is a very smart committee we have here, will decide any case that may come up that has not been foreseen in these rules. If you need more information, or if you want to ask us about any doubt you may have, write to us at info@notodopublifest.com, and we'll be delighted to help you.
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